“A small technology chip is embedded into the wristbands that concertgoers have to wear to enter Lollapalooza. Leading up to the event, attendees have the option to enter their credit card information once a bracelet is registered online. All of the restaurant and drink vendors will have point-of-sale systems set up so that users can tap the bracelets against a technology-enabled pad and type in a PIN code to pay for items. The payment is then automatically applied to a credit or debit card. “We feel like not only will that be big for us, but it will end up spreading across some of the other major festivals,” said Patrick Dentler, marketing director at C3 Presents, which produces Lollapalooza, the Austin City Music Festival and the Austin Food & Wine Festival.”

— Lauren Johnson, Adweek